“Every successful venture starts with a step into the unknown.” These words perfectly capture the story of Aristocraft, a resin brand born from a pandemic-era hobby into a thriving creative business.
Founded in 2021 by Alea Mae Therese Bermejo, Aristocraft is a testament to passion, resilience, and a deep love for creating something meaningful. What began as a small creative hobby quickly evolved into a heartfelt pursuit—one that brings joy not just to Alea, but to customers who now call Aristocraft their go-to for personalized resin pieces.
The Heart and Mind of Aristocraft
At just 24 years old, Alea Mae Therese Bermejo, a creative soul through and through, discovered resin crafting during the pandemic and was instantly drawn to its limitless possibilities—from preserving sentimental items to playing with color, texture, and form.
“The tactile experience of working with resin and seeing a piece come to life is deeply satisfying,” Alea shares. “It keeps me inspired.”
Handmade resin keychains and colorful hair clips, originally made as gifts for friends and family, soon caught people’s attention. The overwhelmingly positive feedback encouraged Alea to dream bigger, expanding her product line and vision for the brand. Through each handcrafted piece, She pours her heart and creativity into Aristocraft, making it a true reflection of herself.
The Art of Growth and Personalization
Aristocraft has carved out its niche in the local resin market through a strong commitment to quality. Alea proudly notes that personalization is the heart of the brand.
“What sets us apart is our love for creating pieces that hold personal meaning,” she explains. Whether it’s a keychain embedded with a favorite flower or a fridge magnet commemorating a milestone, every item is thoughtfully designed to reflect the personality and story of its recipient.
Social media played a significant role in the brand’s early growth. Facebook and Instagram allowed Aristocraft to showcase its creations and build strong customer relationships. “It helped us receive real-time feedback and foster a community,” Alea adds.
Among Aristocraft’s best-sellers are the resin letter keychains and refrigerator magnets—fan favorites because of their vibrant colors and customizable designs. “Our resin ref magnets are often purchased as souvenirs for special celebrations,” Alea says with pride.
Crafting Impact and Expanding Creation
More than profit and popularity, Alea finds fulfillment in the happiness her creations bring. “Seeing the joy and satisfaction on our customers’ faces when they receive our crafts is incredibly fulfilling,” she shares. “It allows me to enjoy my passion and keep discovering what more I can do.”
Still, building a business at such a young age hasn’t been easy. Alea faced challenges balancing her studies with crafting, navigating a limited budget, and enduring trial and error. “There were times when pieces didn’t turn out as expected, and that was frustrating,” she admits.
Yet, each failure became a stepping stone. Through persistence and problem-solving, she learned to adapt. She shared that she focused on continuous growth by researching new ideas, refining her craft, and allowing her passion to guide her progress.
Looking ahead, Alea envisions Aristocraft evolving further. “We want to expand our product line, explore more PH-based online platforms, and eventually conduct our own workshops,” she shares. Embracing sustainable, eco-friendly practices is also part of her long-term plan.
From Resin to New Ventures
As Aristocraft continues to thrive, Alea has also begun cultivating new creative ventures alongside her business and life partner, Jolo Loresca. One of the standout additions is the wooden alkansya, a playful yet meaningful savings bank that has already sold over 2,000 pieces. Its success highlights the brand’s ability to diversify while staying true to its handmade, heartfelt roots.
Recently, they introduced Jally Zone, a selfie mirror rental service designed for parties and events. This exciting new addition reflects her entrepreneurial spirit and commitment to bringing creativity into every aspect of her work.
With these new “babies” under the Aristocraft umbrella, Alea is not just growing a brand—she’s building a creative empire, one handcrafted idea at a time.
To anyone afraid to begin, Alea offers this heartfelt advice: “Embrace the fear and take the leap anyway. It’s natural to fear failure, but it’s important to remember that failure is part of the learning process. Focus on your passion and the reasons WHY you want to start your project. Surround yourself with supportive people, seek mentorship, and be open to learning and adapting. Remember, the journey itself is rewarding, and the experience will be invaluable regardless of the outcome.”
