Fragrance is an invisible signature—an expression of personality, confidence, and presence. For years, luxury perfumes remained exclusive, their high prices making them aspirational yet unattainable. Luminor Fragrances is changing that.
Founded in 2022, Luminor masterfully blends sophistication and accessibility, proving that elegance doesn’t have to come with an extravagant price tag.
“Through Luminor Fragrances, my goal is simple: to make luxurious, high-quality scents accessible to everyone and to allow people to express their personality through fragrance without compromise,” says founder Alexandrea Tan.
Carving Her Own Path: The Story Behind Luminor
Alexandrea Tan grew up in a family of entrepreneurs—her parents and older sister built successful businesses, and she admired their passion and dedication. Yet, unlike them, she wasn’t a natural risk-taker.
“Starting Luminor wasn’t just a business decision; it was a battle against my own fears. After a year of meticulous planning, my website was set, the products were ready, and the photoshoots were done. Yet, when it was finally time to launch, I froze. Doubt crept in. What if I fail? What if no one buys?” she recalls.
It wasn’t until her sister asked her one simple question—“If not now, then when?”—that she finally took the step forward.
Unlike many young entrepreneurs who rely on family funding, Alex built Luminor from the ground up, without financial help from her parents. Every peso she invested came from her own hard work.
Even in high school, she found creative ways to earn—renting out gowns from her JS Prom and debut and later working as her older sister’s assistant, repacking products and earning small commissions.
“I started with almost nothing—just a dream, a vision, and the determination to make it happen. I wanted to prove to myself that I could build something on my own, no matter how small the starting point,” she shares.
While building Luminor, she also balanced the demands of her college program at DLSU Manila. Studying a math-heavy course, managing internships, and completing her thesis—all while running a growing business—was no easy feat.
“There were moments of exhaustion, moments where I questioned if I could handle both paths. But giving up was never an option,” she says.
“Looking back, I realize that success isn’t about waiting for the perfect timing or having the biggest resources. It’s about having the courage to start, the persistence to keep going, and the faith that even the smallest beginnings can grow into something extraordinary.”
When she graduated Cum Laude, she knew she had fought for both her education and her dream—without shortcuts, without privilege, and with pure determination.
From Passion Project to Cult Favorite
Luminor started as a passion project during Alexandrea’s college years, driven by her love for perfumes and her desire to make them more accessible.
“I would always admire my older sister’s collection of high-end perfumes. But as much as I adored them, they always felt unattainable,” she recalls.
Determined to change that, she built a brand that delivers luxury-level quality at a fraction of the cost.
Now, Luminor has become a viral sensation, with influencers and celebrities raving about its elegant, long-lasting scents.
“Since there are so many perfume options available, it was difficult to make people notice Luminor and convince them to try our scents,” Alexandrea admits.
But through authentic storytelling, influencer collaborations, and community engagement, the brand quickly gained a loyal following. TikTok and Instagram played a huge role in Luminor’s rise, with customers sharing real experiences and proving that great fragrances don’t have to break the bank.
A Fragrance for Every Personality
Luminor Fragrances is for anyone who believes that smelling good is an essential part of self-care and confidence. While most scents are designed for women, the brand also offers unisex and men’s fragrances to cater to a broader audience.
- Cherry Oak – A sophisticated scent resembling Baccarat Rouge 540. It’s warm, woody, and elegant, perfect for date nights or special occasions. It gives off a luxurious, expensive vibe that people can’t get enough of.
- Vanilla Éclair – A dreamy, comforting scent that resembles Ariana Grande’s Cloud. It’s sweet, airy, and youthful—perfect for students or anyone who wants a cozy yet refreshing everyday fragrance.
- Sweet Orchid – Resembling Carolina Herrera’s Good Girl, this scent is both floral and sweet, making it an all-time favorite for all ages. It’s the perfect mix of femininity and sophistication.
Luminor’s newly released Café Vanille is also a must-try. Inspired by Bianco Latte by Giardini Di Toscana, this creamy, gourmand scent blends sweet yet sophisticated vanilla notes, creating an indulgent, cozy fragrance perfect for everyday wear.
Luxury That Lasts
Beyond affordability, quality is at the heart of everything Luminor does. The brand carefully selects fragrance oils that meet premium standards, ensuring scent longevity and consistency.
“At Luminor, we take pride in using high-quality ingredients to ensure that our perfumes not only smell amazing but also last throughout the day,” Alexandrea says.
Each formulation undergoes rigorous testing to maintain the perfect balance of intensity and wearability. Luminor perfumes are Eau de Parfum (EDP), with a 25% fragrance oil concentration. It is a level typically found in high-end designer perfumes.
With a high fragrance concentration, Luminor’s scents linger on skin and clothes for hours. That’s why this often draw compliments even at the end of the day.
The packaging is just as thoughtfully designed. One of Luminor’s standout features is its sleek, refillable bottles, designed for both convenience and sustainability—something rare in the perfume industry.
Instead of carrying a full-sized bottle, customers can refill their compact Luminor bottle from a larger one, making it easy to refresh their scent anytime, anywhere.
The twist mechanism—similar to a lipstick—allows for a seamless spray experience, while the enclosed design protects the fragrance from sunlight, preserving its quality and longevity.
This innovation sets Luminor apart, offering both style and practicality. This ensures that customers can enjoy luxury in a way that’s both effortless and sustainable. (Watch how the refillable bottles work here: TikTok Link).
What’s Next for Luminor?
Luminor Fragrances continues to innovate. It is expanding its product line and bringing new, exciting experiences to its customers. On April 1, the brand will hold a grand live selling event. It will feature a well-known celebrity in the Philippines—a milestone moment that brings its perfumes even closer to its growing fanbase.
With more Filipinos discovering and embracing affordable luxury, Luminor is solidifying its place as a game-changer in the fragrance industry.
Luminor Fragrances is available on Shopee, Lazada, and TikTok Shop. This makes it easier than ever to shop for your next signature scent. Stay updated and explore @luminorfragrances also on instagram.