Official Poster for Grand BINIverse instagram| @macoyski

BINI: The Ultimate Goal Diggers of P-Pop

The Philippine pop music scene has undergone an evolution in recent years, and at the heart of this revolution is a girl group that continues to break boundaries— BINI. Composed of eight talented and empowered young women—Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Sheena, and Jhoanna. BINI isn’t just your typical girl group. They are goal diggers, carving their path to success with passion, discipline, and a drive to uplift P-Pop on the global stage.

Digging Deep: The Road to Stardom

BINI was formed through a rigorous training program under Star Hunt Academy, reminiscent of the K-Pop idol system. After years of hard work, and sacrifice, the group officially debuted in 2021 with their hit single ‘Born to Win’. The title alone encapsulates their journey and ambition, a fitting anthem for a group determined to make their mark.

Their music seamlessly blends catchy beats with meaningful lyrics, often promoting themes of self-love, empowerment, and resilience. Beyond their polished performances and infectious songs, what sets BINI apart is their authenticity and relatability.

BINI’s Treasure Trove of Empowerment

BINI isn’t just about music; it’s about representation. The members take pride in celebrating their Filipino heritage through their songs, fashion, and performances. From traditional-inspired outfits to music videos that showcase the beauty of the Philippines, BINI brings pride to their roots.

Their message of empowerment resonates with young girls and women alike. “H’wag kang susuko, hangga’t ‘di mo pa nasusubukan,” shares leader Jhoanna in an interview. This mantra encapsulates their journey—a reminder that dreams are worth pursuing, even in the face of challenges.

BINI for Billboard Philippines photoshoot
Billboard Philippines

Blooming Beyond Borders

BINI has not only captured the hearts of Filipinos but is also making waves internationally. Moreover, with performances in global events and growing recognition in Southeast Asia, they are proving that P-Pop has a place on the world stage. Their growing fanbase, known as “Blooms,” continues to support them every step of the way.

As they continue to release new music and perform on bigger stages, BINI shows no signs of slowing down. Their journey is a testament to the power of passion, hard work, and unity.

BINI isn’t just a girl group—they are goal diggers, dream chasers, and trailblazers, proving that with passion and persistence, you can strike gold.