For over four decades, Bigg’s Diner has been a cornerstone of Bicol’s dining scene. Beyond its classic dishes and nostalgic ambiance lies an inspiring story of three visionary women who shaped its success. Nene Bichara, Nienie Buenaflor, and Maricar Manjon transformed a simple food counter into Bicol’s largest fast-food chain.
This Women’s Month, we celebrate the power, resilience, and spirit of these women who built an enduring culinary empire. They defied the odds, shattered stereotypes, and became trailblazers in the food industry.
A Vision Brought to Life
In 1983, Bichara, Buenaflor, and Manjon set out to create something different in the food industry. At a time when fast-food chains were dominated by international brands and male entrepreneurs, these women took bold steps. They defied expectations and created a homegrown business that resonated with local culture and flavors.
They started with a small burger takeout counter, but their ambition was far greater. The business underwent several rebrandings—from Mang Donald’s to Nald’s to Carl’s Diner—before finally settling on Bigg’s Diner.
With each reinvention, the founders stayed true to their mission: serving high-quality food in generous portions with warmth. They created a dining experience that felt welcoming and uniquely their own, reflecting their core values.
Breaking Barriers, Building a Legacy
What sets Bigg’s apart is its American diner-inspired aesthetic, beloved menu, and the spirit of empowerment driving its success. The blend of innovation and passion fuels its continued growth and popularity among customers.
At a time of limited opportunities and gender biases, Bichara, Buenaflor, and Manjon proved that leadership knows no gender. Their ability to adapt, innovate, and expand paved the way for Bigg’s to become an iconic Bicolano brand.
From humble beginnings, Bigg’s grew into a multi-concept restaurant with 9 company-owned stores and 7 franchised outlets. The brand thrives due to the founders’ commitment to quality, customer satisfaction, and a deep understanding of Filipino cuisine.
A Culinary Experience Rooted in Filipino Heritage
While Bigg’s is often recognized for its American diner influences, it remains deeply rooted in Filipino tastes and traditions. The menu reflects beloved Filipino comfort food, from signature tapsilog to crispy fried chicken, sizzling plates, and local dishes.
Although Bigg’s pricing is higher than typical fast-food chains, customers return for premium ingredients, hearty portions, and exceptional service. For PHP100 to PHP300, diners get a taste of both nostalgia and innovation, making every meal a memorable experience.
Empowering Women, Inspiring Generations
The story of Bigg’s Diner is more than a business success—it’s a testament to the power of women in entrepreneurship.
Bichara, Buenaflor, and Manjon didn’t just create a restaurant; they built a brand that resonates with generations of Filipinos. Their journey inspires aspiring women entrepreneurs, proving that vision, perseverance, and passion enable women to lead and redefine industries.
As Bigg’s Diner grows, the legacy of its three pioneering women lives on in every branch, dish, and customer. Their impact is seen in the countless women they’ve inspired to dream big and break barriers.
This Women’s Month, we celebrate Nene Bichara, Nienie Buenaflor, and Maricar Manjon—three women who turned a small burger counter into Bicol’s beloved homegrown diner. Their journey is a reminder that women are not just part of the story; they create it.