Visa and RCBC unlock exclusive access to Grammy-winning artist Laufey

Visa (NYSE: V), a global leader in digital payments, and Rizal Commercial Banking Corporation (RCBC), are bringing two-time Grammy-winning artist, composer, and producer Laufey closer to Filipino fans and music lovers with an exclusive presale for RCBC Visa cardholders. 

Visa is the Official Payment Partner for Laufey: A Matter of Time Tour, which will take the Icelandic-Chinese singer across several countries and territories in Asia Pacific, including a two-night stop in Manila on May 26-27. RCBC Visa cardholders will enjoy exclusive early access to tour tickets in selected ticketing platforms, with RCBC Visa Infinite cardholders enjoying earliest possible access on March 9, 10 am to 4 pm. The rest of RCBC Visa cardholders will get presale access shortly after, from March 9, 6 pm to March 10, 10 am.

Passion Pillar

Music as a passion pillar continues to influence the way people live, play, and pay – a phenomenon more pronounced for Filipino concertgoers, particularly for Gen Z consumers. Music is the third most popular hobby for Filipino Gen Z consumers, according to Visa data, with 27% citing it as their passion, right behind gaming (33%) and watching movies and dramas (30%).

Filipinos are also among the top five concertgoing markets in Asia Pacific along with India, Vietnam, and Indonesia, with 38% of Filipinos attending concerts in the preceding 12 months. This number is higher for Gen Zs, with 42% saying they have attended at least one live music event.

“Music is a potent force that brings people together, and Visa ensures that seamless, secure payments enable memorable music experiences for Filipino music lovers. With RCBC, we are bringing Laufey’s unique artistry closer to her Filipino fans, guided by Visa’s fan-first approach to partnerships,” noted Jeffrey Navarro, Country Manager for Visa Philippines.

“As one of the Philippines’ most innovative banks, RCBC prioritizes meaningful consumer experiences that go beyond banking. With our collaboration with Visa, we aim to give our Visa Infinite and Visa Credit Card holders exclusive access to curated experiences that match their discerning tastes and preferences,” added Arniel Vincent B. Ong, RCBC Credit Cards President and CEO.

Laufey, who recently won Best Traditional Pop Vocal Album at the 68^th Grammy Awards, will also star in Visa’s upcoming “Be The Traveler You Want To Be” campaign. She will feature in exclusive, bespoke content across Visa’s official platforms and brand channels, celebrating the joy of travel and highlighting her favorite memories and places in Asia Pacific.