Singapore Airlines (SIA) Groupâs KrisFlyer programme is marking a major milestone in March 2025, celebrating its achievement of reaching 10 million members.
Launched in 1999 as SIAâs frequent flyer programme, KrisFlyer has since evolved into a global lifestyle rewards programme, offering a wide range of benefits beyond travel, including dining, shopping, and unique experiences. To commemorate this impressive achievement, KrisFlyer is rolling out a series of exclusive promotions, including bonus miles, redemption discounts, and enhanced opportunities for earning and redeeming miles.
A Program That Has Evolved to Meet Membersâ Needs
Mr. Dai Haoyu, Senior Vice President of Marketing Planning at Singapore Airlines, shared his excitement about the programmeâs growth, stating, âKrisFlyer is deeply appreciative of our membersâ trust and loyalty, which has driven our global membership number to double in just three years. This growth has been fuelled by the expansion of our rewards beyond flight benefits, enabling members to earn and redeem miles in ways that best align with their lifestyle and preferences.â
KrisFlyerâs 10 million members can now earn and redeem miles with over 1,700 brand partners worldwide, spanning across various sectors, from travel to dining, shopping, and experiences, as well as flights with SIA, Scoot, and partner carriers. This expansive offering makes KrisFlyer one of the most versatile and rewarding loyalty programmes available today.
Celebrating with Special Redemption Offers
To celebrate the 10 million-member milestone, KrisFlyer is offering a range of exclusive redemption deals for its members. From 7th to 23rd March 2025, members can enjoy a 20% redemption discount on Economy Saver flights within the SIA network, along with selected Premium Economy Class flights between Singapore and the United States, for travel between 1st May and 15th November 2025.
For even more savings, KrisFlyer members can take advantage of KrisFlyer Spontaneous Escapes, a special offer running from 14th to 31st March 2025, for travel between 1st and 30th April 2025. Additional updates on these offers will be available on KrisFlyerâs social media platforms.
Further enhancing the redemption experience, KrisFlyer is offering a 30% sitewide discount for all purchases on KrisShop and Pelago, along with a 30% bonus on miles when transferring KrisFlyer miles to Kris+ between 7th and 31st March 2025.
Bonus Miles Promotions
KrisFlyer is also giving members the opportunity to earn extra miles during March 2025. From 24th to 31st March 2025, members can earn 50% more miles for all SIA and Scoot flights booked via their respective websites or mobile apps. This bonus applies to flights for travel between 1st April and 31st October 2025.
New members can also enjoy a 1,000-mile welcome bonus by signing up for KrisFlyer during the promotional period using the promo code âKF10Mâ.
Partner Bonus Conversion Deals
For members looking to convert their miles into even more rewards, KrisFlyer is offering bonus conversions with various partners between 7th and 31st March 2025. These include:
- CapitaStar: 20% bonus on KrisFlyer miles to STAR$ and vice versa for Singapore-based members.
- Esso Singapore: 20% bonus on KrisFlyer miles to Esso Smiles points and vice versa for Singapore-based members.
- Accor: 20% bonus on KrisFlyer miles to Accor ALL Reward points and vice versa for members globally.
- Marriott Bonvoy: 20% bonus on KrisFlyer miles to Marriott Bonvoy points for global members.
- Velocity Frequent Flyer: 20% bonus on KrisFlyer miles conversion to Velocity Points for members in Australia and New Zealand.
Exclusive Social Media Promotions
KrisFlyer will also launch exclusive promotions on its Facebook and Instagram accounts from 7th to 31st March 2025. These social media contests offer members a chance to win up to 38,000 KrisFlyer miles by following the accounts and commenting with creative answers to the posted questions.
A Rewarding Future Ahead
As they celebrate this significant milestone, it remains committed to enhancing the value of its membership by introducing even more exciting rewards and experiences. âWe are celebrating this milestone with exclusive promotions and mile accrual opportunities as a gesture of gratitude to our loyal members. Looking ahead, we have even more exciting rewards and experiences in development,â Mr. Dai concluded.
With these exclusive offers and future plans for the programme, KrisFlyer members have plenty of reasons to celebrate and take full advantage of the unique opportunities available to them.
For more details on all the promotions and their terms and conditions, members can visit KrisFlyerâs official website or follow their social media accounts.