In a bold move to redefine the budget smartphone segment, itel officially launches the A90, a device engineered for durability, reliability, and colorful self-expression, coining its flagship title: “The Durable Champion.”
As Filipino consumers become more discerning and mindful of their everyday investments, durability and dependability have taken center stage in technology preferences. The A90 responds directly to this insight, bridging innovation and resilience into one powerful offering—“Truly Durable & Colorful.”
Built for Resilience, Designed for Expression
At the heart of the A90 is a consumer promise: lasting performance that keeps up with life. With IP54-rated water and dust resistance, the A90 is engineered to withstand the splashes, dust, and surprises of everyday Filipino life—from unpredictable weather to the fast-paced urban hustle.
Wrapped in four vibrant colorways, the A90 doesn’t just perform it makes a statement. Users can now own a device that’s as lively and bold as they are.
Key Selling Points That Matter Most
- Trustworthy Durability – Reinforced with IP54 Water and Dust Resistance, plus Anti-Drop Case, the A90 stays safe even during unexpected slips and bumps.
- 24-Month Warranty & 36-Month No Lag Guarantee – A commitment to long-term reliability that few in the category dare to offer.
- Wet & Oily Touch Functionality – Built to function even under real-world conditions. Greasy hands? Sudden rain? The A90 adapts.
Performance That Powers Possibility
Beneath the vibrant exterior lies a robust engine:
- 6.6” Dynamic Display with 90Hz Refresh Rate – Smooth, immersive visuals perfect for binge-watching or mobile gaming.
- 5,000mAh Battery with 15W Fast Charge – Power that lasts through long commutes, back-to-back meetings, and everything in between.
- 13MP Super HDR Camera – Sharp, high-dynamic-range photos that make memories pop, day or night.
- ROM + RAM Optimized – Seamless multitasking, faster loading times, and app-switching made effortless, plus the atom storage 2.0 tech.
- Sounds by DTS – Theater-like audio fidelity in your pocket.
- Powered by itel AI – Smart processing, intuitive experience.
Redefining Affordability with Integrity
The A90 isn’t just another smartphone—it’s a lifestyle companion. One that aligns with the values of the modern Filipino: matibay, maaasahan, at makulay (durable, reliable, and vibrant). With extended warranty protection and performance assurance, itel raises the bar for what consumers should expect—regardless of price point.
A Statement from itel Philippines
“We listened to the needs of Filipino consumers. The A90 isn’t just a phone; it’s a direct answer to their everyday challenges. From resisting damage, to ensuring smooth performance over time, to standing out in design—A90 embodies everything that matters to today’s practical, style-forward Filipinos,” said [Insert Spokesperson Name], Country Head of itel Philippines.
Availability
The itel A90 will be available nationwide at authorized retailers and online platforms starting April 28, 2025 exclusively first at Shope. SRP to be announced soon.