Arm & Hammer One Box Endless Solution Masterclass
Arm & Hammer Philippines, in partnership with its official distributor Global Strategic Partner Distribution Inc. (GSPDI) and agency partner Lime Digital Asia, presents the Arm & Hammer One Box Endless Solution Masterclass — an exclusive sit-down workshop designed to showcase the many practical uses of Arm & Hammer Baking Soda.
Held in Cubao, Quezon City, the event gathered licensed doctors, mommy influencers, beauty creators, and media partners for an immersive and hands-on learning experience centered on one message: one box, endless solutions.
Event Objective
The Masterclass aims to educate key opinion leaders and media about the versatility, quality, and reliability of Arm & Hammer Baking Soda across health, home, and culinary applications. Through expert-led discussions and live demonstrations, guests were able to personally test and experience the product’s various everyday uses.
Masterclass Highlights
The workshop featured three expert speakers representing different fields:
Ms. Jossa Tan, Licensed Pharmacist and Mom, shared the science behind baking soda and discussed its practical applications in daily routines, including oral rinse solutions, skin soaks, slime-making, and also cosmetic tool cleaning — emphasizing proper and informed usage.
Furthermore, Chef Rhon Aguilar demonstrated the importance of high-quality baking soda in cooking, highlighting its role in food preparation and texture, and why product purity matters in the kitchen.
Moreover, CleanWorx, a professional cleaning company, showcased how Arm & Hammer Baking Soda enhances home cleaning — from deodorizing to deep cleaning solutions for better household results.
Interactive Brand Experience
To make the learning experience more engaging, guests participated in a personalized workshop setup where they could test the product firsthand. The venue also featured:
- A life-size box installation
- An oversized Arm & Hammer pouch display
- A personalized orange backdrop for content creation
These interactive elements encouraged attendees to explore, experience, and also share the brand in an authentic and educational way.
Strengthening Brand Education Through Partnerships
Furthermore, the Arm & Hammer One Box Endless Solution Masterclass reflects the shared commitment of Global Strategic Partner Distribution Inc. (GSPDI) and Lime Digital Asia to build informed communities through credible voices and meaningful engagement.
Moreover, by bringing together healthcare professionals, culinary experts, cleaning specialists, influencers, and media partners, the event reinforces Arm & Hammer’s position as a trusted and multi-purpose household essential.
