Subway’s Secret to Staying Relevant in Fast Food World
In a world filled with food brands offering processed foods high in preservatives, fried meals, and high-calorie combos, Subway keeps its promise of freshness made to order.
With its signature “Eat Fresh” slogan, Subway emphasizes fresh ingredients, customizable options, and healthy menu choices—which makes them stand out and stay relevant.
Now, let’s explore exactly what Subway’s secret is for staying fresh in the fast food industry:
Subway Fits All
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Subway customizes its offerings, capturing the heart of the consumers by allowing them to build their sandwich, salad, or wrap exactly how they like it.
They provide a wide range of breads, proteins, veggies, and sauces for customers to explore when curating their sandwich.
Subway offers a wide variety of sandwich options that suit everyone, whether they are health-conscious, vegetarians, picky eaters, kids, on-the-go professionals, or have cultural and dietary restrictions.
Subway’s ‘Eat Fresh’ Branding
Photo from Subway Philippines Facebook Page
Subway is known for “Eat Fresh” tagline and broad selection of fresh ingredients that customers can choose at the counter.
Subway also claims that their vegetables are freshly sliced daily in-store to maintain their freshness and crunch; its bread is freshly baked every day; and it offers a variety of healthy pre-cooked and stored proteins such as chicken breast, tuna, and more.
Photo from Subway Philippines Facebook Page
Subway enforces strict food safety protocols such as properly preparing and storing ingredients in the refrigerator to ensure freshness, and trains employees for proper hygiene and food safety to prevent food cross-contamination.
Photo from Subway Philippines Facebook Page
Then, they use a “first in, first out” inventory system to reduce spoilage and employ eco-friendly packaging made from recyclable and biodegradable materials for sandwich wraps and drink cups.
Relevance in the Philippines
Photo from Subway Philippines Facebook Page
Subway operates approximately 45 outlets across the Philippines, primarily in Metro Manila and select provinces. Its stores stay accessible, adaptable, and convenient, located in malls, gasoline stations, and other accessible places.
Its relevance in the country aligns with the preferences of Filipino millennials and Gen Z’s who are health-conscious and vegetarians.
Photo from Subway Philippines Facebook Page
Aside from their healthy options, Subway offers quality ingredients and affordable sandwiches. Their prices range from P150 to P390, varying on size and combos.
