Ever Bilena Enters Its Coquette Era with Its Newest Makeup Collection
Ever Bilena is embracing all things soft, romantic, and undeniably pink with the launch of EB Coquette, its newest makeup collection inspired by the dreamy coquette aesthetic. Featuring 25 pieces for the eyes, lips, and cheeks, the collection brings together lace, bows, soft pink hues, and vintage boudoir-inspired details for a makeup lineup that feels as pretty as it is playful.
For anyone whose FYP has been filled with bows, lace, rosy tones, and all things coquette, the new collection is right on trend. But EB Coquette goes beyond aesthetics. Building on Ever Bilena’s signature “pink-girl” DNA and popular products such as the Airy Fudge Lip Tints and Face Wand Brushes, the collection introduces new textures and formulas designed to fit seamlessly into everyday routines.
A Romantic Take on Everyday Makeup
At the heart of EB Coquette is a lineup that makes it easy to create a soft, feminine look without making makeup feel overly complicated.
The Le Petit Palette (P395), available in Cacao and Lavender, features 12 matte and shimmer shades for creating everything from subtle everyday eyes to dreamy, romantic looks.
For the lips, the Rococo Lipstick (P345) comes in six shades with a matte finish, full color payoff, and a smooth glide designed to avoid the usual dry feel of matte formulas.
Meanwhile, the Chiffon Blur Dip (P395) brings a blush-balm formula with more pigment, easier blending, and longer wear. Its built-in applicator also makes application more convenient and mess-free.
From Juicy Lips to Rosy Cheeks
The collection continues its soft and playful approach with two more cheek and lip essentials.
The Bisou Juicy Tint (P395), available in six shades, delivers a glossy, buildable finish with a juicy stain without the sticky feeling. For the cheeks, the Soirée Liquid Blush (P395) comes in four shades and melts seamlessly into the base for a buildable, streak-free flush without disturbing the makeup underneath.
Together, the collection offers plenty of ways to play with the coquette aesthetic, whether that means going for a full romantic look or simply adding a soft pink touch to an everyday routine.
“We wanted the EB Coquette Collection to feel as good as it looks,” said Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc. “It’s easy to chase a trend, but we built every shade and texture in this collection to actually earn a spot in your everyday routine, not just to look pretty in a video.”
With its combination of trend-forward packaging, wearable shades, and everyday-friendly formulas, EB Coquette captures the spirit of the aesthetic while staying true to Ever Bilena’s accessible approach to beauty.
